Professional Certificate
in Marketing
Course content
This qualification is achieved through completion of four
modules:
►Marketing Essentials (Exam)
►Assessing the Marketing Environment (Exam)
►Market Information and Research (Assignment)
►Stakeholder Marketing (Assessment)
Students will learn about the key functions of marketing,
aiming to develop a broad yet in depth knowledge of
marketing. Each module contributes to the students’ overall
capabilities as a marketer and gives options for
specialization.
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